These contributors brought frontline insight from strategy, manufacturing, software, tax, consulting, brand building, media, industrial internet, and intelligent mobility. Together they sharpened the 4WDV framework into something practical rather than abstract.
PhD, MIT. Professor and Department Chair of Economics & Decision Sciences, CEIBS; Director, AI & Management Innovation Research Centre. Previously tenured professor at several US universities; researcher at MIT, the US Department of Energy, and others. Author of Digital Leadership.
Focus: AI and management innovation, enterprise digital-intelligence transformation, big data, fintech, and technology-driven industry evolution. Believes automakers must adhere to long-termism and value creation.
Executive Vice Chairman, Weilin Group. Over 35 years in the automotive industry, with extensive leadership in state-owned enterprises, foreign and joint ventures, and private companies.
Focus: Automotive engineering management, quality systems, internationalised and digital supply-chain architecture, supply-chain finance, and industrial internet platforms.
General Manager, DingTalk Large Manufacturing Division. Responsible for digital solutions, customer success, and business development. Co-founder of TalkingData and Tiger Map.
Focus: Digital solutions for manufacturing, big data applications, and AI-powered operational tools. Author of Data Application Engineering: Methodology and Practice; holds 5 national patents.
Partner, PwC Strategy& — Automotive Industry & Digital Growth Practice. Over 15 years of experience in strategy, management, and product-design consulting.
Focus: Strategic planning, digital operations, product definition, experience design, and digital-technology architecture for the automotive sector.
Industry Architect, DingTalk Large Manufacturing Division. Over a decade of experience in digital transformation for the manufacturing sector, including automotive, equipment, and consumer electronics.
Focus: Lean product development, agile organisation, and the convergence of informatisation and industrialisation in manufacturing enterprises.
Research Assistant and Centre Manager, AI & Management Innovation Research Centre at CEIBS. Graduate of Columbia University in Applied Data Analytics.
Focus: Data analytics, artificial intelligence, and enterprise digital transformation. Co-developer of multiple AI and data-analytics courses; winner of the “Best International Case Award” in Chinese management education.
CCO, Zunyin Communications; Deputy Secretary-General, CEIBS Alumni Automotive Industry Association. Over 20 years of media-industry experience spanning portals, magazines, and video platforms.
Focus: Content marketing evolution, brand communication strategies, and the impact of media transformation on the automotive industry.
Part-time Researcher, CEIBS Case Centre; Vice President, CEIBS Alumni Automotive Industry Association. Over 20 years of experience in automotive R&D, manufacturing, operations, and management consulting.
Focus: Operational excellence, supply-chain management, change management, and connected-vehicle ecosystem development (V2I, vehicle–road–cloud integration).
Vice President & Head of Industry Consulting, SAP Greater China. Engineering doctorate; China’s first postdoctoral fellow in the automotive industry. Author of 11 books on digital transformation.
Focus: Enterprise digital strategy, manufacturing & after-sales supply chains, industrial IoT, smart manufacturing, and sustainable-development-driven digitalisation.
Secretary-General, AI & Management Innovation Research Centre at CEIBS. Over a decade bridging industry and academia, with prior roles at ByteDance and Analysys International.
Focus: Automotive industrial internet, enterprise digital-intelligence transformation, and AI–human interaction. Former Director of the High-Quality Development Institute at Jiabin Business School; multiple cases selected for the Harvard Case Library.
Partner, PwC China — Technology, Media & Telecom Practice; CEIBS EMBA. Over 20 years of tax advisory experience serving domestic joint-venture and foreign-invested automotive enterprises.
Focus: Enterprise investment-structure design, tax advisory, M&A negotiations, and tax-dispute resolution. Member of the Northern Asia Council, AICPA & CIMA.
Founder & Chairman, Tian’an ZhiLian; Vice President, CEIBS Alumni Automotive Industry Association. Over 30 years in automotive; recipient of the State Council Special Allowance.
Focus: Connected-vehicle technologies and the digital-intelligence transformation of the automotive industry. Listed in the national “Hundred, Thousand, and Ten Thousand Talents Programme” and named a “Nationally Outstanding Young and Middle-Aged Expert.”
Visiting Associate Professor, Nagoya University. Formerly at NEC, SoftBank, and Nissan; currently at Intel advancing automotive–ICT convergence. Led Nissan’s connected-car and LEAF IT programmes.
Focus: Software-defined vehicles (SDV), electric-vehicle ICV integration, and data-learning technologies for intelligent mobility.
Board Member, CEIBS Alumni Automotive Industry Association. Specialises in product, brand, and business strategy with a human-centred innovation approach.
Focus: Corporate strategy, product strategy, and organisational operations for enterprises at various stages. Advocates for software-driven enhancement of human–vehicle interaction.
Principal, Orange Bamboo Insights Studio. Over a decade in automotive intelligent R&D and product management, plus three years in intelligent-solution consulting.
Focus: Intelligent product-solution design, operations, and business-model construction. Believes that digital-intelligence innovation is fundamentally business innovation.
Global Partner & Greater China Vice President, Roland Berger. Over 15 years of strategic consulting focused on the automotive industry.
Focus: Comprehensive strategy, business transformation, organisational optimisation, and M&A for OEMs, aftermarket players, and investors across the automotive value chain.
Founder & CEO, Shanghai Zhengjian Brand Strategy. A seasoned expert and advisor in brand strategy and marketing growth, and a leading scholar in global consumer and retail innovation.
Focus: Corporate strategy, brand architecture, and marketing innovation. Pioneer of the “New Category Strategy” in China; researcher in Chinese companies’ globalisation and world-class brand building.
Founder, TCC Ecosystem; Executive Vice President, CEIBS Alumni Automotive Industry Association. 23 years of cross-industry innovation in automotive digital intelligence. DBA from emlyon business school.
Focus: Open-innovation ecosystems and cross-organisational learning communities. Co-initiator of the “Ten Real Problems” framework; co-initiator and co-course director of CEIBS’ first multi-module executive programme for the automotive industry.
